Audience Profile

Our audience profile explains the primary audience for our music video. Artists similar to ours such as Ella Eyre, Lana Del Rey, Jorja Smith and Wolf Alice all have a very similar target audience being young females, for this reason our target audience also became young females. I feel that although the previous artists discussed come under 'indie rock/pop' they still have a mass audience as that style is becoming more popular causing it to expand. The psychographics refer more to personality traits which for our target audience will be bold and opinionated. If you enjoy mainstream music the most, you might be considered easy going as you don't have a strong, assertive personality. However, less popular genres such as indie, rock, heavy mental and grime will have niche audiences which may make you 'stand out from the crowd'.