Digipak Research

The digipak for Lana Del Rey's projects the theme of the album through its style and design. The CD itself is plain whit with red roses on it, this creates a contrast in colours and the metaphoric associations. The white represents innocence and purity whilst the red from the roses suggests power, passion and love. This could represent Lana's mixed emotions and battle in love. 

The front of the cover has her name at the top in bold letters and the title at the bottom in the same font but a smaller size. This allows the title to stand out.  The front cover is laid out so she is in the centre and the focus is on her.  It is a mid shot which allows you to see her outfit and her facial expressions, which are minimal and comes across as emotionless. This lack of emotion fits in with the title of her album, Born To Die, and the feelings associated with death. The design of the cover is vintage, the colours are very bright and clear cut, the background has a blurred effect which makes Lana stand out even more. 

The back of the cover reinforces the lyrics and narrative of the album, lust and heartbreak. the typography is very bold and simplistic similar to the front cover, making the text stand out and trying to make a statement. 

The Artic Monkeys digipak is extremely different to Lana Del Rey's. It is very simplistic and to the point, there isn't a metaphoric, deeper meaning to it. Artic Monkey's as a band focus on their music rather than the contents of what they sing about, this is represented in their digipak. The front cover is features a pattern that represent sound waves. Their is also a silhouette of a girl which reflects the contents of their song as they usually sing about the issues of love or relationships. Below the silhouette is the words 'Do i wanna know' which is the title of one of their most recognised songs. This is the same for the image of a close up of a buttons found on some phone for payphone, which is symbolic for one of their biggest hit songs 'Why'd you only call me when you're high'. 

Storyboard

Today we finished our storyboard in our group. Next we plan to make an animatic then start filming.

Weekly plan

This week my group and I plan to finish our storyboard as we finished analysing the lyrics to our song. Next Friday we plan to start filming after finalising location and costume ideas. We will start filming in Greenwich in the underwater footpath.

Costume and Makeup

We plan to keep the makeup simplistic and classic whilst still establishing a unique sense of style. A red lip and thick eyeliner will suggest rebellion and danger which will give our character that edgy/gothic look.

The photos above are some examples of the look we hope to recreate. To soften the look our character will have her hair down with soft waves.  The costumes for our main character will be quite colourful and bright as it will help visually in our video (as our video is an abstract one).  The costume will consist of baggy clothing, probably jeans with a leather or denim jacket. Another shot will feature a bright red jacket. There will probably be close up shots of the characters outfit like her trainers.

Our music video will feature some shots of a male character, although he will not be a main focus in the video his costume will still need to tie in with the theme and style of our video. Below is a photo of what we will refer to when choosing the costume for the male character in our music video.

Location For Filming

We plan of filming in many different locations, one of them being God's Own Junkyard, a restaurant in London. We will film here as the neon lights will be very visually appealing in our music video. Some other locations we will use are Greenwich underpath, Winter wonderland, Southbank and Southbank tunnel. Southbank tunnel has recently been refurnished, fitted with neon lights to make the tunnel more inviting for the general public. The tunnel has a lot of artwork in including a pick of graffiti by Banksy, the location will work perfectly in our music video. 

Analysis Of Lyrics

Today we analysed the lyrics of our song so we can establish a better idea for our narrative. Now we have finished this we will make our storyboard.

Feedback From Pitch

Pitch

Title

This is our first logo design. The lights represent the artistic element in our video. We wanted to add the shadow to make it stand out more as well as the yellow highlight affect.