The digipak for Lana Del Rey's projects the theme of the album through its style and design. The CD itself is plain whit with red roses on it, this creates a contrast in colours and the metaphoric associations. The white represents innocence and purity whilst the red from the roses suggests power, passion and love. This could represent Lana's mixed emotions and battle in love.
The front of the cover has her name at the top in bold letters and the title at the bottom in the same font but a smaller size. This allows the title to stand out. The front cover is laid out so she is in the centre and the focus is on her. It is a mid shot which allows you to see her outfit and her facial expressions, which are minimal and comes across as emotionless. This lack of emotion fits in with the title of her album, Born To Die, and the feelings associated with death. The design of the cover is vintage, the colours are very bright and clear cut, the background has a blurred effect which makes Lana stand out even more.
The back of the cover reinforces the lyrics and narrative of the album, lust and heartbreak. the typography is very bold and simplistic similar to the front cover, making the text stand out and trying to make a statement.
The Artic Monkeys digipak is extremely different to Lana Del Rey's. It is very simplistic and to the point, there isn't a metaphoric, deeper meaning to it. Artic Monkey's as a band focus on their music rather than the contents of what they sing about, this is represented in their digipak. The front cover is features a pattern that represent sound waves. Their is also a silhouette of a girl which reflects the contents of their song as they usually sing about the issues of love or relationships. Below the silhouette is the words 'Do i wanna know' which is the title of one of their most recognised songs. This is the same for the image of a close up of a buttons found on some phone for payphone, which is symbolic for one of their biggest hit songs 'Why'd you only call me when you're high'.
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