Final Digipak Explanation

My digipak design represents London and its culture. I wanted my digipak to have a urban and rough feel to it opposed to being 'clean cut', this is portrayed in my digipak mainly through my front cover and discs. My front cover is a photo of the artist (Vivid) it is a face on shot which I wanted to be emotionless. I opted for a emotionless photo as the song for our music video has sad elements to it where she sings 'he doesn't love me', so I decided I didn't want happy facial expressions as it would be slightly opposing.  On the other hand I didn't want a posey unnatural picture as I felt this would also look out of place. The photo was taken by myself in London Southbank tunnel, the graffiti is very effective for making Tolnai stand out and creating that rough, unclean feel.

I used two photos from the internet, (bottom left corner and middle top row) as they relate to my music video. Cigarettes have that urban, edgy association which is especially seen in music videos, and the picture about love reflects the narrative of the song which we try to put across slightly in our music video. I edited both the photos to make them a darker pink and changed the contrast on them until I got my desired result.

The back cover of my digipak has the song names, barcode and copyright on it. I decided to make the background bricks to add texture and emphasis the rough look I was going for. I took a normal picture of bricks from the internet and placed it on top of a pink background so they became pink. I was really happy with the outcome because the texture of the bricks meant that there was multiple shades of pink so nothing looked out of place on my digipak. I used this same brick background for my discs.

Originally I had edited a picture of a rose to fit my discs however the brick background and rose wasn't working as a combination. Then I had the idea that you find graffiti on walls so I decided to made my discs graffiti considering the background was a brick wall, this massively reflects the streets of London as well as being brightly coloured to represent my artists name, Vivid. This idea also ties in with my front cover as there is graffiti in that particular photo. I added a few last touches such as the black rectangles across each section. The black rectangles bring it all together as previously it was very bright apart from Tolani's clothing.